Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”
Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy. While often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are engaging in social media marketing. We help promote your brand’s strategy across all social media verticals and help make the highest positive impact on your business. Our team of social creators ignites your brand in a complex social landscape so that the customers can actively engage with your business.
To integrate social networks into their marketing strategies, companies have to develop a marketing model. In a marketing model (SNeM2S) based on social networks is provided. That includes the following steps:
1. Selection of the potential social networks to use;
2. Setting out a financial plan (regarding hiring social media brand managers or consultants);
3. Designing or modifying organizational structures to manage the social network in the companies’ market (this may involve adding a social media unit to an existing marketing branch or creating a new social media branch);
4. Selection of target market(s);
5. Selection of the products, services, brand(s) or company messages which will be promoted;
6. Performance measures for the social media strategy such as evaluation, data analytics, etc.