V3B: Marketing and Social Media Agency

Consumers give away information at no cost in exchange for using products, sites and solutions. Google monitors your every move. And as I’ve discussed in earlier times it’s how the net businesses can earn money. But as breach after violation keeps occurring makes me wonder do businesses really need all this information? The results of a new study imply that it’s not essential for organizations to keep certain information about users. Privatizing or anonymizing information does not affect internet businesses, but it does protect users. Businesses which trade in information must reevaluate if they actually need all that information. As the digital transformation contributes to greater levels of customer-centric experiences and generates more information, in addition to a more privacy issues, businesses might need to re-evaluate their information policies as a cost savings measure and a competitive differentiator. Consumers are increasingly wary of solitude and catering to their own requirements, while retaining the personal experience empowered by some degree of information set, is set to change how businesses approach digital processes.

Privacy Risks and Business Negligence  

The price of information for business goes past the selection, sorting, and storage costs of maintaining large caches of information. And while many businesses utilize this information as their key business advantage, the prices to customer privacy are more complicated than many realize. As I said in Surveillance Capitalism — Can You Know Who’s Tracking You?   Cell phone providers, free wifi, Google (and other search engines), as well as Social Networks are collecting gigantic amounts of personal information from customers. Data group is so pervading, as Time Magazine reports, one retailer knew about a woman’s pregnancy and sent her a promotional flyer before she had even notified her parents.

Business Negligence and Customer Maintenance

In case the security can be assured, and privacy risks dealt with, customers may be more comfortable with the current levels of information collection. The capabilities of IoT technology, machine learning, AI, as well as the cloud depend on a particular amount of information collection. But businesses are notoriously unsecure when it comes to caring for customer security in the digital marketplace.

Even in circumstances where firms have policies in place to guard the privacy of their customers there’s substantial risk from their vendors and service providers. As Bobby Boughton of OnRamp reports in Data Risk in the Third-Party Ecosystem, over 50 percent of organizations are not certain with access to their own information or how they’re using it. And in addition they are not certain what guards are in place to mitigate a safety incident. Without serious benefits for all this information collection and safety hazard consumers are increasingly questioning the information collection policies of firms they do business with.

A Negligible Edge

As Walter Frick clarifies in Can Tech Companies Really Need All That User Information? Research shows little benefit for businesses when storing gigantic amounts of customer data. In comparison against a three-month backlog of private information, search engines found small difference in the degree of personalized results. Further, the perceived competitive business benefit of giant digital firms storing information is insignificant. And as the study points out, “historic data might be less beneficial in telling search results than more info.”

This is excellent news for new market entrants that wish to leverage the digital marketplace and make the best use of AI. Additionally, it is great news for customers with privacy issues. From a business, price, and customer support perspective it’ll create less and less sense to store huge amounts of private information from customers in the long run and moving forward.

Added Solutions

The combo of negligible benefits to customer service from massive data collection, along with the dissatisfaction of customers with information security, is set to change the marketplace. Since  91% of customers report they have lost control of personal information is gathered and stored by businesses, and the digital marketplace shifts increasingly to a customer focus, firms that cater to the desires of their users ‘ set to boost market share and build their own brand.

Beyond the change in information collection policies there’s an chance for businesses to deploy new digital architectures and engineering tools to protect privacy. Utilizing Edge Computing to procedure algorithms onsite on IoT apparatus and detectors prior to transmitting to the cloud is 1 way technology can alter the solitude control of private data back to customers. Furthermore, the rise of blockchain technology as the underlying foundation for integrating digital technology will also help keep information secure.

Businesses who invest in the support of delivering security and privacy to their users–in conjunction with the capabilities of digital transformation technologies–are set to be the new business leaders. Adjusting the amount of information accumulated while deploying encrypting capabilities and greater levels of private privacy control will cut costs, grow market share, and create customer satisfaction, without affecting the performance power of integrating the cloud, including AI, along with the IoT.

Photo Credit: mmanuals Flickr through  Compfight cc

This article was first published on Futurum Research.