The Truth About Social Media Marketing: An Interview with Mark Schaefer

[Legacy post: Small Business Donation] my guest about the podcast, Mark Schaefer, is one of the world’s most recognized social media authorities. He was a keynote speaker at leading conferences such as SXSW, Social Media Week London, the National Economic Development Association, Word of Mouth Marketing Conference Tokyo, and National Association of State CIOs. Mark has also lectured at Oxford University, Carnegie-Mellon University, Princeton, and a number of other esteemed institutions.

Mark has degrees in advertising and organizational development. He is a faculty member of the graduate studies program at Rutgers University and is also the author of four critically acclaimed advertising and marketing publications: Return Affect, Created to Blog, The Tao of all Twitter, and Social Media Described (the bestselling book that he discusses on today’s podcast).

Social media advertising is here to stay — and understanding how to use key social media tools effectively is important to remaining competitive in your market. In case you’re searching for trustworthy advice on using social media to get better advertising results for your company, then now’s interview is vital. Scroll into the Podcast Player below and listen today!

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Podcast Player:

Duration: 23:20 — 11.6MB

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