When marketing to startup founders and entrepreneurs, social media is among the simplest way to locate, engage, and associate with this audience. Founders tend to be quite vocal about their projects online, and because they are actively seeking visibility for their companies, they are not difficult to see.
That said, finding particular founders and entrepreneurs that are likely to engage back with you and, more importantly, may be interested in the service or product you need to offer, is just another undertaking.
In this post, we break down the way to locate the most active users within this market, the hashtags they are tweeting the most, the handles they are very likely to follow along, and the content which resonates best.
Common Hashtags and Handles from the Startup Audience
Let’s take a peek at the “Managers & Tech Startup Founders” audience template at Socedo. The Socedo templates contain a few of the most common hashtags and phrases narrated by every professional audience, the influencer and publication handles they commonly follow, along with a choice of bio key words which often show up within their Twitter and LinkedIn profiles.
The Socedo platform uses these key words to target your most qualified audience members to engage proactively, and you could also apply these tips to inform your natural societal content and editorial calendar approach.
Hashtags to Use
Influencers to emphasise
@bfeld — Brad Feld, venture capitalist at Foundry Group
@ericries — Eric Ries, co-founder of IMVU and creator of the Lean Startup methodology
@davidcohen — David Cohen, founder of Techstars
Brands to Retweet
How to Engage with Startup Founders Online
As soon as you’ve identified your target audience on social networking, engage them by jumping into the talks they care about the most.
For example, if Apps Without Code was launch their brand new occasion to educate entrepreneurs how to establish their program ideas, CMO Dan Treul targeted self-described entrepreneurs, creators, along with other aficionados that were Tweeting phrases like “want to begin a company” and “have a program thought.” Using direct messages, ” he delivered interested users a hyperlink to the event registration webpage, and Dan managed to observe a steady growth in new signups daily. Find out more about his approach from the subsequent video.
Your content must resonate with your audience as well. Listed below are four brands which aim startup founders and entrepreneurs which are doing it correctly.
Techstars makes use of Twitter’s native video attribute — videos under two moments that play automatically in feed. Here, they are using it to promote a nonprofit cause from a mentor within their community, showing that the holistic side of their Techstars business.
Techstars coach @kimbal is teaching children about the value of real food w/ her non invasive @biggreen. Now you can help & get the chance to win his Tesla Model 3 at exactly the same moment! It only requires a $10 contribution to generate a difference. ENTER at https://t.co/g3h8408LAOpic.twitter.com/W3l68tLXNG
— techstars (@techstars) March 1, 2018
Everyone likes quotations. In reality, we’ve found that images containing quotes are among the highest engagement post kinds on Twitter, directly after video. Don’t overthink it. Y Combinator articles excerpts once every so often in a simple format.
YC Partner @harris on Large Prices — https://t.co/flFAEN6nHzpic.twitter.com/G3ydLSqTRF
— Y Combinator (@ycombinator) March 1, 2018
Aspiring entrepreneurs love 2 things more than anybody else: success stories and feel that the pain of others. In between content and promotional offers, Apps Without Code matches their feeds with inspiring, and often funny, anecdotes of effective founders.
Just in the event you’re considering giving up now.
Jeff Bezos, 1999 pic.twitter.com/kVJIKLU6Ja
— Apps Without Code (@appswithoutcode) February 16, 2018
Embedded podcasts are easy to overlook when scrolling through the feed since they lack graphics. Foundersuite overcomes this problem by tagging as many as addresses as reasonably is logical in every post, in order to encourage stocks, in addition to show up more often in search results.
Have a look at the “How I Raised It” meeting with @MatthewGunnin CEO of @EsportsOneInc funded by @XSeedCapital@eniacvc@quakecap@playlabsmit. Information analytics platform to the emerging eSports market. About iTunes: https://t.co/dyXhuwAXPH or SoundCloud: https://t.co/plwX1xt9sZ
— Foundersuite (@Foundersuite) February 27, 2018
Building and engaging with a professional audience on interpersonal networking is an efficient means to reach potential leads. You can see more results in the Entrepreneurs & Tech Startup Founders template or explore social networking key words yourself with our Keyword Suggestions instrument at a free trial of Socedo.