Over 45% of all online users now have some form of an ad blocking software installed. That means whatever you’re planning as your next marketing campaign may only reach a handful of your target audience, if that! You only have so many chances to appeal to Millennial students, which is why you need to get creative in the way that you market your products and services. Seed Marketing Agency suggests three of the best practices you can employ when student advertising:
1. Learn to be relevant to your target audience. If Millennial students are the people you want buying your products, you need to advertise the products that they’re going to be actively searching for. It’s also easy for companies to forget that oftentimes location is just as important as the products themselves. A study revealed that over 60% of Millennials skip looking at certain ads simply because they don’t find them relevant.
2. Be stylish and straightforward in your advertising tactics, after all, you only have a few seconds to get someone’s attention. Don’t forget that when you use content marketing or banner ads, it’s important to serve information in a way that looks good and grabs attention.
3. www.seedmarketingagency.com always provide clarity in your student advertising so that students know what you’re trying to tell them. Whether you’re giving something away, offering a discount or you want them to visit your website, use whatever tactics you can to make it obvious.
Millennial students provide the bulk of the demographic of online shoppers. The problem is that, meanwhile, marketing to this demographic yields great results, it’s also filled with plenty of trial and error. You need to figure out not only what appeals to students, but why and how you can grab their interest with your products.